Demo (iPhone only)
Brief
Opticana, Israel's leading optics retailer, wanted
to get new customers - Those who need glasses
but don't know it yet.

Solution
We used the iPhone's most popular feature to
create the iPhone Pinch Banner.
When people zoomed in to read an article in the
country's leading news site, they received a
pop-up banner with our message -
"Need to zoom in to see clearly?
Free eye tests at Opticana!"


It's important to mention that the banner popped
up only once for a unique user.

Results
Media around the world covered our special
banner, and 100,000 people pinched and found
out they probably need to take an eye test.